GROW YOUR PLATFORM SELL MORE BOOKS
A Four-Week Live Book Marketing Workshop with Wendy Keller
Stop collecting marketing ideas. Build a marketing plan you can actually use.
Whether your book is already published, self-published, coming soon, or still an idea you’re hoping to sell to a publisher, one thing is increasingly true:
Every nonfiction author needs an audience.
But that does not mean you need to become an influencer, post on seven social media platforms, start dancing on TikTok in your bathing suit, spend thousands on publicity, hire a marketing team, or spend the rest of your life doing marketing.
It means you just need to discover what works for your book, your audience, your goals – and most of all – you.
In this four-week live Zoom-based workshop, literary agent, speakers bureau owner and author marketing expert Wendy Keller will teach you how to identify the marketing opportunities most likely to work for you personally, with your message and your goals; then how to test them in the real world, use AI to make the process dramatically faster and easier, and then assemble everything into your own practical book marketing machine that you just have to crank to get results.
By the end of the workshop, you'll know:
- Who your real audience is—and where to find them.
- What makes your book or idea distinctive enough to attract attention.
- Which parts of your message strangers actually respond to—instead of assuming you know.
- Which marketing methods fit your strengths, personality, interests, time and resources.
- How to use AI as your research assistant, strategist, copywriter, brainstorming partner and marketing helper.
- How to create useful content people truly want to read, watch and share.
- How to grow the right, aligned social media presence instead of simply chasing mindless follower counts.
- How to pitch real journalists, podcasts, organizations and other people who already have access to your audience.
- How to turn your book into opportunities for paid speaking, workshops, consulting, coaching, teaching, products or other revenue—if that’s what you want your book to bring you.
- How to measure what’s working, deftly abandon what isn’t, and put your energy where you’re truly getting results.
Most important:
You’ll leave with a custom marketing strategy that belongs to YOU.
Not somebody else’s 47-point author-marketing checklist.
Not generic advice telling every author to start a podcast.
Not waiting for your publisher, an expensive publicity team, or even the Great Pumpkin to make your publishing goals come true.
Not a plan requiring skills you don’t have, money you don’t want to spend, or activities you already know you’ll never do consistently.
You’ll build a realistic, direct, easy plan – honestlybased on your book, your audience, your strengths and the evidence the marketplace gives you.
And you’ll know how to keep adjusting it as you learn.
BONUS: Wendy Will Review Your Finished Marketing Plan
Complete your marketing plan within two weeks after the final class and Wendy will personally review it and give you suggestions for strengthening it.
This Workshop Is For You If...
- Your book is already published (by any method) and isn’t selling as well as you hoped.
- You’ve self-published and aren’t sure what to do next.
- You have a traditionally published book and have discovered your publisher expects you to help create demand.
- You’re preparing to approach agents or publishers and know you’ll need to demonstrate that you can attract an audience stuffed with future book buyers.
- Or you’re still developing your book concept and want to find out—before it’s too late—which ideas and messages actually resonate with potential readers.
- (Hint: that last group may have the biggest advantage of all)
The marketplace can give you invaluable information, if you know how to interpret it. You can use what you learn to strengthen your positioning, platform, book sales, and sometimes even the book itself.
Four Live Classes. Four Weeks. One Working Marketing Plan with Your Name on It.
Each 90-minute class combines instruction, demonstrations, examples and Q&A.
You’ll get assignments between sessions because marketing is learned by doing, not by hearing about it.
You’ll test your best ideas. You’ll examine your results. You’ll learn what the marketplace is telling you – loud and clear. And you’ll gradually assemble the pieces into a real, workable marketing plan that you can continue using after the workshop ends, for this book and as many more as you will ever write.
Can’t attend live? Replays are included.
AND your co-author, ghostwriter or staff member may attend with you at no additional charge.
Your Instructor:
Wendy Keller has spent more than three decades on the business side of books.
She’s a literary agent behind 19 New York Times bestsellers, a speakers bureau owner, author of 31 traditionally published nonfiction books, a former award-winning journalist, and author of The Ultimate Guide to Platform Building (Entrepreneur Media, 2016 – the principles are still useful, but the technology that book refers to is now out of date)
She’s spent her career watching what makes authors and thinkers attractive to publishers, journalists, meeting planners – and book buyers.
This workshop teaches you how to apply those hard-won lessons to your own book and career, using today’s AI tools to accomplish in hours what once took authors days or weeks.
NEXT WORKSHOP
Four Tuesdays: January 12, 19, 26 & February 2, 2027
4:00–5:30 PM Pacific / 7:00–8:30 PM Eastern
Live on Zoom • Replays Included
Tuition: $750 per book
Your co-author, ghostwriter or staff member may attend at no additional charge.
Enrollment is intentionally limited so participants can ask questions and get useful feedback.
Stop guessing what you should be doing to market your book.
Build the plan. Test it. Improve it. Then use it.
Testimonials
Thank you, thank you for helping me come one step closer to my dream. You are a smart woman and a wonderful teacher. It was a joy working with you.
Premier Style Strategist
I loved the “Book Proposal Writing Workshop”. The depth of knowledge you shared changed the way I look at this process and the outcome. My content is richer and more developed than before. I’ve learned that it’s the audience, not me, that steer the outcome, so pay attention to them. Publishing is a business, treat it that way. My end result is a well-edited, organized book proposal. It’s exactly what you promised. Thank you so much for sharing your wealth of knowledge and experience.
Author of “The Unspoken Truths for Career Success” Speaker, Influencer
“I want to thank you for the class I took from you in…Like man, I thought that writing a best selling book would be an easy task. Your advice to being getting a better following to increase my “cred” has been invaluable…Now I am ready to start in earnest writing again. This time with a better plan and focus…You may wonder if your [program] helps, and I’m here to say that it was money well spent.”
Author of “The Truth About Things That Suck”, Speaker
Not only has this workshop taught me the proper way to write a book proposal, it has helped me to dig deep. With the feedback from the editors on each section of the proposal I have written, and all the great information and instructions Wendy provides, I’ve bene forced to really think about what I want the heart of this book to be. By extension, it has helped me solidify my messaging in the context of my public speaking. This is such a great service for new authors trying to get published in the right way. Highly recommend.
YourSoulMission.com
“The Book Proposal Writing Workshop from Keller Media has assisted me greatly in gaining clarity and confidence about my book and proposal. In the past, I would find myself writing my proposal for the reader, and to switch this thinking was instrumental in properly conveying my book concept. An unexpected benefit from the workshop is that my book content structure has become more organized and focused, not only in a way that is unique to my POV, but also one that makes sense outside of my own mind. I have also found improved confidence in writing about myself and my business.”
Author, Consultant
“Thank you so much for a fantastic seminar! I left feeling energized, inspired, and with a renewed sense of certainty. I can’t believe how much “insider” stuff you offered…I learned more in two sessions with you than I learn from reading books on the topic for over a year! Your instructional style perfectly suits my learning style. I loved the no-nonsense approach coupled with humor! Even though you were direct and to the point, you also radiated such a warm energy. You are an incredible human being and it is easy to see why you are so successful.”
Speaker, Author, Business Consultant
I confess that one of my purposes in coming to your [live speaker training workshop] was to meet you. I wanted to both pick your brain (which proved unnecessary, since you shared so freely) and get you interested in me [my work]. My deepest thanks for creating a shift that will influence the rest of my life.
Personal Coach
your [program] was so GREAT yesterday that I had to listen again today. Thanks for all the valuable insights you so generously share to help us finesse our…strategies. One thing that you helped me with was to clarify just where I am right now, and what I need to do to get to the next level…Your guidance and experience have helped me to rough out an action plan that will take me from where I am now to a more experienced point with the key essentials in place…I can see how this all ties together.
Your [live] workshop last week in San Diego…was great! I appreciate your expertise – but even more, the qualities you express. I have an intuition that we will end up working together…I am polishing a proposal for you, but I first wanted to express my appreciation for your [proposal writing] workshop – and for meeting you.
Speaker – www.SpunkyOldBroad.com
Just finished your [program on publishing strategies for professional speakers], and they are outstanding! I must compliment you to the highest order! I have bought [programs] from past workshops held, and although I have learned from them all, this one certainly did raise the bar. [When I’m ready to write my next book], I’m going to chance it (as hard as you are) and submit my proposal to you. You may be tough, but you sure know what you’re talking about and that’s the key to everything.
Author of many children's books
Wow! I loved that seminar! Wendy is such a motivating speaker about the whole process of building a platform. She has helped me to think outside the box and more globally to all the various networks available to help sell my children’s books. Thank you…for your guidance, knowledge, and motivating spirit to lead us in the right direction and thank you [Christine] fr coordinating such a spectacular event.
Speaker on Sales and Customer Retention
It was good to meet you last Saturday in London. I enjoyed and learned a lot from seminar. After my last trip to [the USA] I had made a decision to get a book published in the US. When I saw the announcement for your seminar on the Professional Speakers Association website, I knew I had to attend. The fact that I was in the London area that week suggested that someone was trying to tell me something…now I’d better get starting working on that book proposal.
I wanted to write to let you know how much Wednesday night’s lecture meant to me. Besides being extremely informative, it was also a lot of fun, and I honestly could have stayed several hours longer – painlessly! …Your message and encouragement really hit home.
Business consultant, speaker, author
As a struggling author, your [program] was inspirational because it explained the publishing industry, expose[d] the inherent weakness of my methods for soliciting an agent, and most of all, forced me to change the concept development of my book. While I have read several books on how to publish a book, none touched the major issues as clearly as listening to you and specific topics new authors much address…Your advise and successions should substantially reduce the percentages in favor of those who not only list, but heed your advise.
Speaker, consultant
Thank you for coming to England and giving us a fantastic workshop that exceeded everyone’s expectations…I learned so much and am already launched on reading a multitude of books that I found on Amazon to take great notes about…Perhaps if I do a great job on my proposal it will be the beginning of a long lasting business relationship.
Executive Vice President, MediaTrip.com
Thanks for a nice class last night. You are a true marketer, in every sense of the word – and obviously very passionate about what you do…I appreciate when I take a class and the person who’s speaking’s heart [sic] is in the right place. When I embark on a new endeavor, I enjoy finding out just how much I don’t know, and in the realm of publishing and getting my book into the marketplace, I learned some great fundamentals from you.
Becky M.
Speaker