“Everybody has at least one book in them.” Business owners, entrepreneurs, career climbers and brand builders who write books* easily differentiate themselves from the huddled masses yearning to make a buck. Life coaches, doctors, consultants, professional speakers, therapists, lawyers, CPAs and pretty much anyone with a service to sell would benefit enormously from writing a […]
Most authors want their book to do something for them. It’s pretty pointless to just publish or self-publish a book if you don’t have a Master Plan in the back of your mind about how you’re going to use your book to achieve an objective. The most common reason I hear? People want their book […]
Written by Wendy Keller Did you know that more than 320 rights exist in any piece of intellectual property? How many of those rights are you thinking of when you consider writing a book, giving a speech or creating an audio product? Quickly assessing your product for hidden revenue streams is an important skill. […]
Want to be a published author? by Wendy Keller, literary agent since 1989 After 2 decades plus in publishing, I’ve got a pretty good idea of why some books get published by a “real” publisher and some don’t and end up either failing as self-published books or never even seeing the light of commerce at […]
