Keller Media Blog

Latest "Book Marketing" Posts

By Wendy Keller, Literary Agent If you wrote a book and it has been published or self-published in the last ten or so years, chances are YOU and/or your publisher are leaving a lot of money on the table. In your publisher’s case, if you have one, it’s just not that high of a priority. […]

By Wendy Keller, Literary Agent and Business Owner A book is a GREAT calling card… …but only if you use it to “call” on people! Are you published already? Have a book in the works or in your head? For a few hundred dollars, anybody can self-publish a digital book. Add a few bucks more, […]

By Wendy Keller, Literary Agent and Business Owner If you’ve got a book inside your head or your hard drive; in print or in digital form; published or self-published…and you also own a business, this article is meant for you: Getting published is the best way to leap into the minds of your prospects, customers, […]

By Wendy Keller, Literary Agent It’s pretty sad when you put all that time, thought, effort and in some cases money into creating a book and it doesn’t sell. Thousands of people will have a book release from a “legitimate” publisher and more than 75% of them will under-perform. More than 400,000 people will self-publish […]

  Dear Literary Agent, I always hear people going on and on about how we authors need to be building platforms.  I also always hear agents and editors saying that self-publishing is a bad choice for writers like me.  I’ve heard stories in the news about self-published authors who have made it big, though – […]

By Wendy Keller, Senior Literary Agent   How would your business grow if journalists were calling to interview you?  What difference would it make to your stature in your industry if you were to become the third-party verified expert?  How many more qualified customers would you attract if you gave the world a sneak peek into […]

If you want to get your book published by a real publisher, you may be making a crucial error that will cost you your dream. Every single aspect of how books are bought and published in the US has changed in the last 36 months.  Few would-be authors have access to the information they must […]

[dropcap]M[/dropcap]ost authors want their book to do something for them.  It’s pretty pointless to just publish or self-publish a book if you don’t have a Master Plan in the back of your mind about how you’re going to use your book to achieve an objective.  The most common reason I hear?  People want their book […]

Written by Wendy Keller   Did you know that more than 320 rights exist in any piece of intellectual property? How many of those rights are you thinking of when you consider writing a book, giving a speech or creating an audio product?  Quickly assessing your product for hidden revenue streams is an important skill. […]

Absolute Proof You’ve Got a Winner by Wendy Keller, literary agent One of the saddest parts of being a literary agent is when some hopeful soul shows me their manuscript and I know instantly that it will never sell.  Never sell to a publisher; never sell to the public if they self-publish it; never achieve […]