A Platform is the Secret Ingredient to YOUR Success as an Author
- Do you dream of selling your precious book to a serious A-list publisher like Simon and Schuster, Penguin Random House, Hachette, St. Martin’s Press, John Wiley, McGraw-Hill or HarperCollins?
- Do you yearn for an agent and publisher who will treat you like the talented person you know you are?
- Do you want someone – anyone – to give your book the respect it deserves and help you become the star you know you are destined to become?
- You’ve got great content, you’ve written a decent query letter, but no agents or publishers have taken you on.
Are you wondering what’s wrong with all of us? Why we just don’t see your fabulous potential?
The answer: 99 times out of 100, you lack a platform. “Platform” is industry jargon for the size of your fan base. Ten years ago, this wasn’t even important, but these days, not even a tiny little press or a brand new agent will consider working with you without YOU showing up with a growing platform.
A platform means some or all of the following:
- Paid speaking engagements (lots of them!)
- Celebrity status (in media, in the world or in your industry)
- A huge social media following/impressive Klout.com score
- Big mailing list with whom you keep in touch
- Previous information products you’ve sold successfully to your fans (like, if you had an infomercial and sold 100,000 widgets and now you want to write the widget book)
- Big powerful connections (as in, “Apple will buy 20,000 copies of my book upon release and I can prove it” or “Oprah agreed to write my Foreword”)
- Hosting your own radio or television show (a successful one, not some internet radio show with 300 proven listeners)
- Singular status (I am the person who invented the wheel/I was nominated for the Nobel prize/I crossed Antarctica on a pogo stick)
Publishing is a business, and business is in business to make a profit. If you can prove in advance that your book will be profitable, agents and publishers will be crawling all over you. If you have done NOTHING (or very little, or you’ve only had success outside the USA), then nobody’s going to take a business risk on you. It’s not fair, but it is reality.
You may be thinking, “Heck, if I have to do all that, I’ll just self-publish! Who needs Penguin Random House?”
Frankly, I’d be thinking the same thing if I didn’t know what I know.
Most self-published authors have never marketed a book before. Have you? You’d soon find out that even if you hire the most expensive publicity firm in the world, they won’t be able to do much for you because journalists don’t often take self-published books seriously. (This is because most of those books are sloppy, not edited, badly written or have some hidden psycho element that will make the book or the author an embarrassment to the journalist or the station.)
Without media attention, you have a MICROSCOPIC chance of selling more than a few hundred books because there is just too much competition.
If you think you’ll make up for it with your brilliant social media strategy, take a good look at your followers on Facebook right now. Just there, not to mention Twitter or LinkedIn or any of the others. How are you doing? Are thousands of people engaging with your content every month? No? Then how are you going to force them to do so once your book releases?
If you want a book to help you achieve your ultimate goal, whether it is transforming your business or career, bringing in hefty consulting opportunities, garnering a worldwide following, getting you lots of paid speaking engagements or just having a real impact on the world, you’ll need to have a platform – a way to get attention starting today.
Worst of all, a failed self-published book is a ball-and-chain around your ankle and will make it nearly impossible to sell your second book to a “real” publisher.
P.S. – Every amateur author promises they will build a platform after the book is sold. Those promises fall on deaf ears. If you’re not doing it successfully now, you are proving you don’t know what to do, don’t understand the first thing about our industry and don’t know how much effort it takes!
How Keller Media May Be Able To Help You
We want you to succeed, because when you do, we do too. Many of our clients have begun relatively small and gone on to create massive wealth and significant impact in the world. We’d like you to be one of them. We’re always looking for bright new talent. If you have a great content idea but merely lack platform, there are several ways we can help you build that platform. Click the situation that applies best to you to learn more:
Finding a “real” publisher who loves your work is challenging if you don’t know the way the business works. Finding an agent who will help you achieve your dreams is impossible if you don’t have even a rudimentary platform. In summary: get a platform. Start now, do it right, work it diligently and you WILL succeed.