Keller Media Blog

By Wendy Keller, Literary Agent and Professional Speaker

Speaking can be your best marketing strategy ever!

Here are the three best ways to make money as a speaker:

  1. Speak for free, but convert a hefty percentage of every audience into customers, clients, patients or customers.

How This Works:

People buy from people they like and trust. When you stand in front of an audience and share your knowledge with a room full of people, they get a feeling for the kind of person you are from the way you talk and move – as much as from the knowledge you convey. As the minutes tick away, they come to like you more and more.

Even beginning speakers, or people who feel a bit nervous up there, can convert 30% or more of a room – turning them into paid customers.

A good friend of mine sells a $3,000 service-based product. He will speak to any group of business people as long as there are going to be at least 25 people there. He knows that even on his worst days (and there aren’t many of those!) he will convert 30% of the audience. For him, that’s just about $25,000 in profits!

What could speaking do for your business?

2. Speak for money – and still convert a percentage into customers!

How This Works:

If you are a subject matter expert, on anything from sales to overcoming adversity to parenting to party planning, chances are other people want to hear what you’ve got to say. Especially if it is a business-oriented topic, your message has value.

The meetings industry is worth more than $1 billion!

Companies, associations, hospitals, schools, churches, small businesses and all types of special interest groups are always looking for fresh speakers whose content is appealing to their people. This is how they stay relevant and in business themselves.

When you put yourself out there as a speaker (find out how by clicking here), you will find that this is an exceptionally lucrative way to make a living – or just a few extra bucks. Imagine getting paid $5,000, $10,000 or more for 45 minutes of talking! (OK, there’s more to it than that, but that’s the first layer).

I have numerous consulting clients and students I’ve trained who now make $100,000 or more a year speaking just 12-15 times, sometimes in fabulous locations. Imagine being feted by the CEOs of the companies you speak for, asked in-depth questions about the topic of your expertise, and building notoriety – maybe even some fame – all while being paid for it!

What could speaking do for your life?

3. Launch a movement, a membership program or an organizations

How This Works

This is something many people never even think about! You could use your knowledge of anything from how to repair vacuum cleaners to improving sales for people working in retail and build a content website – cheaper and easier than you think. (Thank you, modern technology!) Then you can use your speaking to encourage people to sign up to pay you to learn from your site.

My late friend Cavett Robert, founder of the prestigious National Speakers Association, started out with just gathering a few friends who wanted to get paid to speak. His association grew into a preeminent organization that grossed millions of dollars per year in dues and other revenue sources. The difference between what I paid for membership when I joined the NSA in 1995 and the dues now? Almost triple!

If you have something interesting, original, refreshing, helpful, valuable or useful to tell the world, the meetings industry will be glad to welcome you with wide open arms. To find out how to leap into the speaking business now, click here for full details.

Wendy Keller is the founder and Chief Talent Launcher at Keller Media, Inc. The team at Keller Media turns regular people (and a few superstars) into big deal authors, well-paid speakers and successful owners of content-based businesses. To start you own process, click here. To find out about private consulting with Wendy to help you launch into your own successful life as a speaker and/or author, click here.

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