How To Build Your Presence in the US

If you are an author or speaker liv­ing in another country,

you prob­a­bly want to get your book pub­lished or start paid speak­ing in the United States.

The  US mar­ket is the largest in the world for books and speak­ers, and rep­re­sents a mas­sive num­ber of poten­tial buy­ers.  Cross­ing over into the US mar­ket means mil­lions of new fans and mil­lions of new dol­lars if you do it right.  (Think of Byron Katie and Paul McKenna, for examples).

As you may know, because there are so many US cit­i­zens who are writ­ing books and giv­ing speeches, very few US pub­lish­ers will even con­sider some­one who doesn’t live here, even if your book is quite suc­cess­ful in your coun­try.  Meet­ing plan­ners — the peo­ple who hire speak­ers — much pre­fer not to have to spend money on inter­na­tional air­fares to get speak­ers with sim­i­lar or almost iden­ti­cal con­tent.  How can you pos­si­bly get started in this huge place?

If you have a STRONG desire to get pub­lished and/or become a suc­cess­ful paid speaker in the USA, you need to get a foothold in this coun­try — make a name for your­self here.  But for most for­eign tal­ent, it is almost impos­si­ble to achieve this with­out a clear knowl­edge of how the US mar­ket works, know­ing how to lever­age your­self and how to make it appear to a US pub­lisher or meet­ing plan­ner that you are a truly inter­na­tional sen­sa­tion.  For that, you need a US com­pany behind you that believes in you and sup­ports and directs your suc­cess here.

Keller Media may just be the com­pany that helps you achieve your dream.

Wendy Keller is a lit­er­ary agent and speak­ers bureau owner who has been the force behind 9 inter­na­tional best sell­ers and more than a thou­sand books sold in the USA.  Her speak­ers bureau has booked hun­dreds of thou­sands of dol­lars in busi­ness.  Keller Media has helped dozens of non-US res­i­dents get books suc­cess­fully  sold and speeches booked in the US.

Due to increase demand, we are invit­ing non-US based peo­ple to open a dia­logue about how we might work together.  We plan to choose the best, most tal­ented, most likely suc­cesses and work with you as your coach/consultant/agent, help­ing you achieve pres­ence in the money-making Amer­i­can mar­ket­place.  For the first time EVER, now you can ben­e­fit from Wendy’s proven tech­niques, strate­gies and tips.

Here’s how it will work:

1.  Wendy and her peo­ple will eval­u­ate your topic, your book (or book idea) and your speech (if you have one) against what is cur­rently sim­i­lar and sell­ing well in the US mar­ket.  Assum­ing this con­tent is sal­able in the USA, you will enter into a con­ver­sa­tion with Wendy her­self about your goals for the US mar­ket.  If you agree to work together after this con­ver­sa­tion, you will be offered a contract.

2.  Together, you will work to decide how to best present some­thing new, fresh, dif­fer­ent or bet­ter than what’s already here. We will cre­ate a goal and a mar­ket­ing plan to reach that goal that clearly iden­ti­fies the steps and actions it will take for you to achieve your dream.  You will pay a fair sum to put together the mar­ket­ing plan, which is yours to keep no mat­ter what you do next.

3. The team at Keller Media, Inc., led by Wendy, and suit­able third par­ties, will be engaged and focused on help­ing you imple­ment your mar­ket­ing plan.  As you reach cer­tain pre-determined mile­stones, such as “500 fol­low­ers on Twit­ter” or “Inter­view in a US news­pa­per” and so on, you will pay an addi­tional fee for per­for­mance goals met.

You will learn how to set up a US-based social media pres­ence and start to run it effec­tively, includ­ing the very pop­u­lar sites Face­book, LinkedIn, and YouTube.  These will help you become easy for meet­ing plan­ners, media and pub­lish­ers to find online when they are search­ing for your credentials.

You will be coached in putting together a web­site that appeals to Amer­i­cans.  This may mean chang­ing some of your text into Eng­lish, writ­ing in the way North Amer­i­cans tend to read, cre­at­ing and sell­ing infor­ma­tion prod­ucts based on your book and speech (and get­ting paid for them now), set­ting up your busi­ness pres­ence in the US so that you look like an inter­na­tional pres­ence — and become one!

4. Once you have an online pres­ence and some prod­ucts to sell, you will be guided to mar­ket your­self using a vari­ety of mar­ket­ing strate­gies that are expected of Amer­i­cans but are usu­ally NOT the way busi­ness is done in Europe, Asia or many other coun­tries.  This will include mar­ket test­ing, adver­tis­ing online and opti­miz­ing your website’s pres­ence in our search engines.

5.  By the time the above is com­plete, you will be fin­ish­ing up a well-written, inter­est­ing Eng­lish lan­guage book pro­posal (even if your book is already writ­ten in another lan­guage) and get­ting some US-based media.  This may include radio or print that will help make you look like you fre­quent the US often. Pub­lish­ers and meet­ing plan­ners demand this of you.

6.  If you can afford a trip to the US to pro­mote your­self, we will help you find peo­ple who will arrange for you to do tele­vi­sion and radio appear­ances in the US mar­ket, and per­haps even some speeches,  while Keller Media or another lit­er­ary agency is pro­mot­ing your book to pub­lish­ers.  You may even meet with the selected pub­lish­ers in New York (if they want to meet you) and Wendy will coach you on what they need to hear to be will­ing to write a check to pub­lish your book.

7.  When you are ready to be pro­moted as a speaker, you will be guided to speak­ers bureaus and other venues that hire speak­ers, per­haps includ­ing Keller Media if your topic matches our needs and goals.

8.  We expect that three to six months after start­ing this pro­gram, you will have a brand grow­ing in the US, pos­si­bly a book deal pend­ing and some pres­ence in the US mar­ket that you will know how to grow and grow to con­tinue to expand your brand in the pow­er­ful US mar­ket­place now.

This pro­gram is designed to help you be fully informed

and well on your way

to becom­ing a known pres­ence in the US market,

ready to sell your book and your speeches

in the lucra­tive US marketplace.

What we provide:

• Coach­ing and con­sul­ta­tion — “what to do next” — per­son­al­ized to your spe­cific topic, resources and goals
• A clear, writ­ten mar­ket­ing plan to fol­low to estab­lish your pres­ence in the US market
• All the US based con­tacts you need to get your pres­ence up, writ­ten, func­tional and optimized
• Nego­ti­a­tion on your behalf  for peo­ple you might wish to hire to help you, includ­ing pub­li­cists, web design­ers, etc.
• Sys­tem­atic, ongo­ing coun­sel and  instruc­tion that will help you estab­lish your­self in the USA
• Tools, tech­niques and strate­gies for impress­ing US pub­lish­ers and meet­ing plan­ners with who you are and why you deserve a place in the US market

The con­sult­ing program:

Accord­ing to our research, this is the ONLY pro­gram to help for­eign authors and speak­ers estab­lish their pres­ence in the US in a mean­ing­ful, fast, prof­itable way. You will get prac­ti­cal help and guid­ance to achieve your clear cut goals — get noticed in the US mar­ket, get media, get ready to sell your book and your speeches.   The coach­ing will be con­ducted by phone, email and in some cases, by webi­nar.  We become your mar­ket­ing allies, focused on help­ing you become all you can be in the mar­ket here.  Soon, we will care as much as you do that you suc­ceed in our country.

Each month, you and our team will review accom­plish­ments and then set spe­cific, mea­sur­able goals based on what you want to achieve.  We will then hard and con­sis­tently to achieve them together.  If the work you are doing requires the assis­tance of third par­ties, we will find, con­tract and man­age those peo­ple on your behalf.  If you are sup­posed to be doing some­thing to help your­self, we will encour­age, sup­port, edit or guide you to com­ple­tion.  If there is any­one in Wendy’s vast net­work from Hol­ly­wood to New York that you should know to help you get what you want done, you will be intro­duced to that person.

Our goal is to make you into a viable prop­erty and then sell your book and book your speeches in the USA.  We want to “dis­cover” you.

Of course, before you can make this deci­sion, you need to talk to us.  And before we can make the deci­sion to put so much energy, faith, effort and focus into you, we need to know you — your mate­r­ial, your goals, who you are and what you plan to achieve — and decide if we can help you get there.  If this is some­thing you think will be the miss­ing piece in your already won­der­ful career in your own coun­try, please send an email to Help@KellerMedia.com.  As the sub­ject line, write “US Audi­ence Build­ing” because that’s what you want to do most.  Attach your pro­posal if you have one and include a hyper­link to your cur­rent web­site, even if it isn’t in English.

We’ll soon deter­mine if we can work together, bring­ing you into the prof­itable US mar­ket­ing and expos­ing an even larger audi­ence to the impor­tant infor­ma­tion you have to share.

Good luck ful­fill­ing all your dreams!