Posts tagged "book marketing"

By Wendy Keller, Literary Agent If you wrote a book and it has been published or self-published in the last ten or so years, chances are YOU and/or your publisher are leaving a lot of money on the table. In your publisher’s case, if you have one, it’s just not that high of a priority. […]

By Wendy Keller, Literary Agent It’s pretty sad when you put all that time, thought, effort and in some cases money into creating a book and it doesn’t sell. Thousands of people will have a book release from a “legitimate” publisher and more than 75% of them will under-perform. More than 400,000 people will self-publish […]

“Everybody has at least one book in them.” Business owners, entrepreneurs, career climbers and brand builders who write books* easily differentiate themselves from the huddled masses yearning to make a buck. Life coaches, doctors, consultants, professional speakers, therapists, lawyers, CPAs and pretty much anyone with a service to sell would benefit enormously from writing a […]

Most authors want their book to do something for them.  It’s pretty pointless to just publish or self-publish a book if you don’t have a Master Plan in the back of your mind about how you’re going to use your book to achieve an objective.  The most common reason I hear?  People want their book […]

 

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