Keller Media Blog

Most authors use one of these two types of wishful thinking:

1. “If you build it, they will come.” 

There’s probably never been a philosophy more damaging in the history of the publishing industry!  It’s part of “my book is SO good, it will get noticed without any effort on my part.”  Baloney! 

+ Every book idea is competing with thousands of other queries and proposals trying to find a publisher, or tens of thousands trying to find an agent!

+ If you SELF-PUBLISH you are competing with approximately 249,000 OTHER self-published titles (2011 statistics, Book Industry Study Group)

+ If you get a publisher, a real publisher, and you wait for them to market and promote your book, you will be VERY disillusioned. They don’t have the time, money or focus to try to make just one book successful.

MARKETING YOURSELF AND YOUR BOOK BEFORE, DURING AND AFTER PUBLICATION

IS 100% YOUR RESPONSIBILITY AS AN AUTHOR!
2. “That’s what publishers should do.”

+ Those days are long, long, long past.  A publisher’s job is to regulate the quality of your book, print and distribute it, and not get in the way of your dynamic marketing efforts.

+ You could be Tolstoy or Hemingway and it wouldn’t make any difference. The closure of Borders, the explosion of ebooks and consumers buying fewer books means the resources no longer exist for publishers to promote you.  Truthfully, in the 23 years we’ve been in business, Keller Media has always advised its clients to take matters into their own hands.

The ridiculous number of terribly written self-published junk makes it almost impossible to differentiate any one book from the tsunami of words!

So how do you EFFECTIVELY and SUCCESSFULLY build your own “platform” (fan base of enthusiastic book buyers) Before, During and After publication (by any means) of your terrific book? We offer TWO solutions:

CONSULT with super-agent Wendy Keller to build a customized, effective marketing plan that’s perfect for you, your budget and your book.  CLICK HERE for details.

GET our amazing home study course “Platform Building 101” – the ONLY proven course to show authors how to get on radio, get social media, get print articles by and about them, get paid speaking engagements, and so much more.  CLICK HERE for more information or to order now.