Keller Media Blog

useabooktobuildyourbusinessBy Wendy Keller, Literary Agent and Business Owner

If you’ve got a book inside your head or your hard drive; in print or in digital form; published or self-published…and you also own a business, this article is meant for you:

Getting published is the best way to leap into the minds of your prospects, customers, clients or patients.

My clients who seem to benefit most are in these professions:

  • Small business owners – purveyors of products or services
  • Attorneys, doctors, chiropractors, nutritionists, CPAs, CFPs and other independent professionals
  • Speakers, coaches, seminar and workshop leaders and trainers
  • Therapists, psychologists, psychiatrists, MFTs and social workers
  • Scientists, academics, researchers and innovators

Here are just 3 of the many ways your book will help you differentiate yourself as a leading professional in your industry:

  1. It will open the door to the VIP suite – allowing you to “rub elbows” with the most important people in your industry…as a peer.
  2. It will get you media – print, radio, television…eyeballs…as much as you want (when you leverage the content of your nonfiction book to that end).
  3. It will position you in the minds of your current and future customers, employees, peers, investors, etc.

Nowadays, about 425,000 people self-publish each year in the USA. Most of these are what my father would call “schlock” books, because the authors went sideways with the content, didn’t write it well, didn’t think the book through at all, didn’t use an editor, whatever.

The #1 reason a nonfiction book does NOT produce the author’s desired results like 1-3 above?

Because the author simply doesn’t know how to use their book to its best advantage.

Q. The #1 reason a nonfiction book does NOT produce the author’s desired results? 

A. Because the author simply doesn’t know how.

That’s where I come in.  ((Insert cape flourish here))

Ideally, before you even publish, you want to have a simple, strategic plan to implement to get your results.  (If you’re already published, it’s not necessarily too late, but it may be a bit more work).

That’s why the first question I always ask any prospective author who comes to me for representation is this: “What do you want the book to do for you?”

Most of the time, the person says, “Oh, I just want to save the world” or some variation on that.  Eventually, I repeat myself and make it clear: saving the world won’t lead us to a tangible way to derive benefit TO YOU from the experience you’re about to undertake.

So the #1 question to ask yourself, right here and now, whether you are already published or not, is this: “What do you want your book to do for you?”

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